The yoga journal is taking a stab at the adult social network with its new Instagram page, Yoga Journal, which has been updated to reflect its brand identity and includes a video tutorial.
“Yoga Journal has always been about giving people a chance to connect with people of all ages, shapes and sizes,” said Yoga Journal editor-in-chief and founder, Kate O’Connell.
“We have a passion for connecting people with yoga and connecting them to their inner world.”
The new site features a video on how to perform a yoga pose and a selection of yoga poses, including yoga poses for kids.
“Yoga can be a beautiful way to connect and connect with others,” O’Conners said.
“And we want to make sure people know that.”
In an effort to make the platform more accessible, O’Connor said the company is working with the company’s brand ambassador, Lani Miller, who has a long history in yoga and social media.
“We know Lani’s experience with social media, and with yoga, has been very influential in the way that we’re going about it,” OCCONNS said.
The Yoga Journal has about 1 million followers on Instagram, where it regularly posts yoga videos and posts yoga poses.
“It’s a brand that has really taken off, and has become a big hit,” Ochsner said.
“People are loving it, they’re getting messages from people who really love it, and they’re seeing it as an opportunity to connect, to share, to be a part of something bigger than themselves.”
The company is also offering a monthly subscription for $2.99, which includes access to a video studio, as well as an exclusive yoga journal that will be available only to Instagram users.
“For the first time in our company’s history, we’re offering a subscription to our blog for a very affordable price,” Ouchsner added.
“It’s something people can do, it’s something they can look forward to, and it’s not just for the people who are subscribing, but for everyone.”
Ouchsninger added that she and her team are working to make it easier for people to get in touch with their favorite yoga instructors, especially women, to help them learn and improve their skills.
“I know there are some women who may not have access to the kind of access that some of our female instructors have,” she said.