It’s not the first time Instagram users have been celebrating yoga with memes, but it’s the first of its kind to feature celebrities, including a black swan and a pregnant yoga pants.
The photo of the two is one of the top Instagram memes of the week and the top-ranking meme of the year so far.
The meme features celebrities like Kendall Jenner and Katy Perry, along with several other notable Instagram stars including Caitlyn Jenner, Jada Pinkett Smith, Kim Kardashian West, and others.
Instagram users are using the photos to express their joy over the birth of their first child, which is on Instagram’s list of top trending topics.
Instagram said in a blog post on Wednesday that it is celebrating this moment with its own brand of yoga pants for women.
“Our new yoga pants collection features black swans, which represent the diversity of the universe and their love of nature,” the Instagram post said.
“We love these swans for their vibrant color, their unique movement, and the fact that they never seem to run out of color.”
Instagram users also love to share photos of yoga mats with the caption, “Just the right amount of swan-ishness for your first baby.”
Some of the hashtags users have shared include, #dontfinallygetit, #maternityyoga, #yogamemes, #bluetips, #pregnancyyoga and #birthdayyoga.
There are also several memes using the hashtages, like #yogisnarelyandimprovising, #swansofterandmoreyog, and #yourbaby isnarellyandimpervishing.